Transform Your Life in 90 Days with The Identity Shifting Mastermind


"I was able to shift my negative thinking, painful emotions, and bad habits all in one move..."

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Searching for Something More...

But you don't know where to start?

You're probably feeling lost and uninspired and have tried all kinds of personal development programs that haven't stuck.

It's hard to feel confident when you've been struggling with self-doubt and insecurity, and it feels like no matter how hard you try, you can't escape your own mind. But who you are is not static!

You can change who you are...

There are unconscious systems that govern some of the most important areas of your life. Including your ability to:

  • Make and stick to important decisions
  • Achieve your goals
  • Control difficult feelings
  • Follow through on the kinds of habits and behaviors you want

But sadly, you didn't choose how your unconscious mind got "programmed."

What you many not realize is, tons of seemingly different limits you experience are deep down in your subconscious, and they are all driven by one thing:

Your unconscious self concept. (Also known as your Identity.)

Changing yourself in any meaning way, requires changing the structure of your identity. This happens to you all the time unconsciously. This process shows you how to edit it CONSCIOUSLY.

There is a process that can optimize your life in profound ways...

Something that will allow you to:

  • Clean up whatever mess you're dealing with now
  • Create a positive and permanent change in who you are

It may not feel like you can "edit yourself" but you really can. You'll most likely be shocked when you discover how easy it is to do this. I discovered this over 30 years ago, and have been honing and refining these techniques ever since.

We use cutting-edge technology in psychology and neuroscience to help people identify and breakthrough their deepest hidden limits.

Then we show you how to master your conscious psychological "self." And then permanently shift your unconscious sense of self, which is what actually shifts your identity.

"I couldn't recommend this more..."


Amber H.

Doctor of Traditional Chinese medicine & Functional Medicine

"This is by far the most profound coaching experience... My identity has completely shifted. I think that was a genius and very appropriate name for the mastermind, because that's exactly what happened..."

Check In With Yourself...

How are Your Thoughts?

  • Do you find it hard to stay focused on tasks or projects for extended amounts of time?
  • Do you experience blocks in creativity, making it hard to reach full potential in areas that matter to you?
  • Are you battling negative thought patterns that stop you from taking necessary actions to succeed?

How are Your Emotions?

  • Do you feel constantly exhausted and unmotivated?
  • Do you have difficulty managing stress and anxiety in a healthy way?
  • Are you basically overwhelmed with life, unable to make progress towards your goals?
  • How are your coping skills when you're faced with difficult emotions or circumstances?

How are Your Habits?

  • Do you struggle to finish (or even start!) important projects?
  • Are you stuck doing unhealthy habits such as overeating or overspending due to boredom or self-sabotage?
  • When you do finish work, is the quality not as good as you wish it was?
  • Are you having difficulty connecting to your true passions and purpose in life?

How are Your Relationships?

  • Are you struggling to have meaningful relationships due to a lack of confidence and self-worth?
  • Do you avoid uncomfortable conversations out of fear of judgement instead of having honest dialogue?
  • Do you feel pressure from family, friends, or society around things that don't align with your true inner values?

Introducing The First and Only Coaching Process to Offer A Permanent Change in Your Sense of Self:

"The Identity Shifting Mastermind"


Delivered in 3 Powerful Phases...

Phase 1: Breakthrough Your Deepest Limits

Breakthrough your deepest limits and Recode your mind.

Often we’re limited by our beliefs about what we can do, and those limits keep us stuck under invisible ceilings. Our job show you what’s actually possible (and it’s way more than you think).

Sometimes you need others to help you see what you can’t see. Even the best brain surgeons can’t operate on themselves. Use our coaching, tools, and techniques to breakthrough the limits you can't see.

Phase 2: Master The Self

Change the core of who you are using the skill of Identity Shifting.

This is the universal solution to help you live a happier, confident, and fulfilled life. This process immediately facilitates increased self-confidence, purposeful behaviors, and enhanced relationships.

Discover how to perfectly balance the "art of fulfillment" and the "science of success,” so you can stop the overwhelm and find inner peace. At the same time apply masterful thinking to the most important areas of your life.

Phase 3: Shift Your Identity

Master the Fundamental Shift and put all the change on autopilot.

Transcend the “self” by experiencing The Fundamental Shift. Learn how to be with the beauty of “what is.” It's the moment when you transcend conditioned thinking and realize your true essence beyond limiting beliefs.

Experience a total evolution in your consciousness by discovering how to hold the paradox of good and bad, and dropping attachments. Those that reach this level understand where suffering comes from and how to stop it for good.

Here's How We Take You Through Those Phases...

Master Level

Every coaching cycle, you get access to group Mastermind Coaching Calls (each running for 90-120 minutes). 

We go deep into specific concepts, ideas, and share experiences. Ask questions, and be ready to get breakthrough level coaching week after week.

Work with Rob directly and grow from watching others get coached.  Recordings are made available in case you can't attend, or if you'd like to review them.

Cutting Edge

Unlock instant access to our comprehensive digital training programs.

The online courses will take you through all the new, groundbreaking, concepts you'll use to help you embody and experience change.

There's tons of different lessons, practices, and exercises to help you understand and embody this work.

You'll also find assessments, hypnotic audios, and guided visualizations.


Take advantage of the powerful community full of incredible individuals!

Get to know each other in our dedicated private space, collaborate and connect with like minded people, participate in fun group challenges and get advice and support from Rob, his team, or others in the Mastermind.

Share your breakthroughs and successes, ask questions and get personalized answers, all while taking advantage of the energy of collective growth!

Plus: Access to Dedicated
Private Support

As a member, you will get access to Rob and his team of dedicated experts who are here to help you on your journey.

From addressing any questions or issues with course work, the community or coaching, to offering personalized guidance and support, we are here for you!

Let us help you grow, evolve and become the very best version of yourself!

Apply Now

Here's What Some Past Clients Had to Say...


"This course opened up a new world...

I'm really impressed. And still cannot wrap my head around how Rob can take something very complicated, and kind of abstract, and make it very logical and easy to explain and implement. I feel that I became so much more present and I realized things that I did not know before...

I would recommend this to anyone!"


"Before the program I was stuck as a person. My identity was stuck...

I was this person who... could never amount to anything. All of those weird negative beliefs. But my identity has evolved. I look back and I think... I was thinking these things? I was 'this person' for so long, and I felt like I couldn't change... 

I really didn't believe that you could change your identity, but here I am. It's been great!"


"If you want to grow as a person...

Having the framework of this program, and really having somebody who understands, and who has worked with multiple people like you who have gone through similar problems, is really crucial. You need a community. You need to reach out and get help from experts... 

Rob will put you in a community... who will be there to support you and keep you accountable."


Join the Identity Shifting Mastermind Now


"This should be taught in school for everyone to go through..."


Daniel B.

System Developer at Technology Providers Inc

"It's like somebody who like turn on the lights, and now you know what's going on... I would recommend to everyone to just jump in. Don't even doubt... You won't regret this..."

Get Started Today So You Can...

About The Founder

Rob is an inspiring, Master Level Coach and philosopher who has made it his life's mission to end unecessary suffering on planet Earth.

He's renowned for helping people break free from their deepest limiting beliefs and unlock their highest potential.

Drawing from a lifetime of wisdom gained from overcoming abuse, addiction, and cancer, Rob developed powerful methods and philosophies to assist individuals in reaching permanent and profound growth; giving them the strength to relieve their suffering and achieve true lasting change.

What Kind of People Sign Up For This?

And people like these...


Join the Identity Shifting Mastermind Now


Why is this coaching so effective?

The short answer: It's different than therapy, and other coaching...

While there are good therapists and coaches out there, great ones are actually pretty rare. And this is fundamentally different in many ways...

Therapy, as an example, is often predominantly "past based." 

Meaning you work on what's happened to you in the past, and try to understand it and accept it.

That can be really helpful, and you may need that. But it doesn't address the future, and accomplishing your big goals in the same way that coaching can...

Coaching is often better for some people because it's normally "future based."

But in the same way therapy doesn't address the future, coaching often doesn't address the past. 

Coaches may claim they know how to address issues in your past, but often can't in any meaningful way that lasts...

Identity Shifting is instead "Holistically Self Based."

Which includes your past, your future, and most importantly your present.

To really change your sense of self you're going to need to what Identity Shifting can do. Which includes:

  • Changing how you feel, and your behaviors, now and in the future
  • Healing your past (often more deeply and faster than even the best therapy out there)
  • Create a clear plan, and then execute on it, to create an incredible future (better and more effectively than most coaching out there)
  • And most importantly, master the only place you have real agency, which is in this moment. Creating a profoundly different relationship to THE NOW (better and faster than a monastery can)

With Identity Shifting, you end up healed, happy, purposeful, productive, and effective. All so that you can be filled with joy and purpose and live the rest of your life fully embodied (and maybe even enlightened).

Here's What Some More Past Clients Had to Say...

Paul R.

"The one thing this program has allowed me to see is, you can literally change any part of your life if you choose to take action with it...

It's scary to take action, but once you’re over that initial step of getting on the program and getting with it, it’s literally life changing...

It’s a pivotal moment in my life."

Alexandra C.

"Rob talks the talk, and walks the walk...

He is an incredible example of what we can do when we really work with ourselves, not against ourselves. When we tap into the control we have over our emotions and our thoughts. When we really give ourselves the time to do things like meditation and learn about our lenses and...

Learn how to show up like the people we want to be."

Justin B.

"I immediately knew that one week in this was going to be a transformational course...

I would definitely recommend this to everyone who is opened to life transformation and not afraid to look at those areas. Ultimately when you do that, it transforms everything in your life...

Everything around you changes."


Frequently Asked Questions

"If you're unhappy with anything, do this program..."


Darcy S.

Lead Engineer at Apex Automation 

"I would totally recommend this program to anybody that's feeling like they want to find purpose. That's feeling like they're lacking any kind of passion, or just, you know, in any way of their life, if they're unhappy. I mean, this is this is really the antidote to all of those things... "

How to Decide If This Will Be Worth It For You...

Think about the potential breakthroughs and the shifts that could occur if you make even one of these changes:

  • What if you quit one of your worst habits, or started that one habit you've always wanted?
  • What if you shifted just one of your frustrating limits?
  • What if you found and shifted your core limiting belief?
  • What if you gained emotional mastery, and could regulate your emotions forever?
  • What if you found or deepened your life's purpose?
  • What if you were way more in control of your attention and your thoughts, instead of having your thoughts running your life?

Now think about places you are already spending money. How often do you:

  • Eat out at restaurants. Eating out can be a quick and convenient way to get meals, but it can also be expensive.
  • Shop online (just for fun): Shopping online can be an easy way to get the things you need or want, but it can also be expensive and wasteful.
  • Going out for drinks: Drinks with friends can be a fun way to spend an evening, but it can also be costly.
  • Buying coffee: Coffee is my favorite way to get my daily caffeine fix, but it can also be expensive. People can easily spend up to $500 a month or more (just on coffee!).
  • Buying clothes: Buying clothes can be a great way to update your wardrobe, but it can also be expensive.

What if instead, you invested in yourself and gained control of your life, and your self?

You need to decide the point that this becomes worth it for you. What would even one of these things be worth to you? And what are the true costs of ignoring your issues and pressing pause on living a full life?

If it's not obvious that you want or even need this, then it's probably not time to invest just yet.

But if it is, the Identity Shifting Mastermind is a powerful program that can help you make these changes, and shift into a brand new identity.

Investing in yourself is an act of self-love that will have a lasting impact on your life.

When you invest in yourself, you are taking the time to focus on your growth and development, and to create a better future for yourself.

It may have a cost, but the potential rewards are so much greater.

And it's the only way to become more valuable as a person. You invest in understanding the things holding you back, that you can’t see right now. Don't miss out on this opportunity to take control of yourself, starting today.

Join the Identity Shifting Mastermind Now


Quick Personal Note...

I know how hard it can be to make a decision like this!

So I've tried to make "changing yourself" as easy as possible. 

That said, I think you owe it to yourself to do whatever it takes to finally be successful and deeply fulfilled.

If you decide to work with me, you'll see how quickly and easily change can happen. And I'll be there, fully committed to helping you get everything you're looking for. 

But whether you decide to do this program or not...

I hope that you find the courage to make the changes in your life that will bring you the joy and fulfillment you deserve.

Be well, Rob  :)