Discover How to Shift The Limiting "Set Point" at the Core of Your Identity in Just 30 Minutes...
"I was able to shift my negative thinking, painful emotions, and bad habits all in one move..."
Click to Apply for Your Free Breakthrough SessionAre You Searching for Something More?
But you don't know where to start?
You're probably feeling lost and uninspired and have tried all kinds of personal development programs that haven't stuck.
It's hard to feel confident when you've been struggling with self-doubt and insecurity, and it feels like no matter how hard you try, you can't escape your own mind. But who you are is not static!
You can change who you are...
There are unconscious systems that govern some of the most important areas of your life. Including your ability to:
- Make and stick to important decisions
- Achieve your goals
- Control difficult feelings
- Follow through on the kinds of habits and behaviors you want
But sadly, you didn't choose how your unconscious mind got "programmed."
What you many not realize is, tons of seemingly different limits you experience are deep down in your subconscious, and they are all driven by one thing:
Your unconscious self concept. (Also known as your Identity.)
Changing yourself in any meaning way, requires changing the structure of your identity. This happens to you all the time unconsciously. This process shows you how to edit it CONSCIOUSLY.
There is a process that can optimize your life in profound ways...
Something that will allow you to:
- Clean up whatever mess you're dealing with now
- Create a positive and permanent change in who you are
It may not feel like you can "edit yourself" but you really can. You'll most likely be shocked when you discover how easy it is to do this. I discovered this over 30 years ago, and have been honing and refining these techniques ever since.
We use cutting-edge technology in psychology and neuroscience to help people identify and breakthrough their deepest hidden limits.
Then we show you how to master your conscious psychological "self." And then permanently shift your unconscious sense of self, which is what actually shifts your identity.
"I couldn't recommend this more..."
Amber H.
Doctor of Traditional Chinese medicine & Functional Medicine
"This is by far the most profound coaching experience... My identity has completely shifted. I think that was a genius and very appropriate name for the mastermind, because that's exactly what happened..."
Check In With Yourself...
How are Your Thoughts?
- Do you find it hard to stay focused on tasks or projects for extended amounts of time?
- Do you experience blocks in creativity, making it hard to reach full potential in areas that matter to you?
- Are you battling negative thought patterns that stop you from taking necessary actions to succeed?
How are Your Emotions?
- Do you feel constantly exhausted and unmotivated?
- Do you have difficulty managing stress and anxiety in a healthy way?
- Are you basically overwhelmed with life, unable to make progress towards your goals?
- How are your coping skills when you're faced with difficult emotions or circumstances?
How are Your Habits?
- Do you struggle to finish (or even start!) important projects?
- Are you stuck doing unhealthy habits such as overeating or overspending due to boredom or self-sabotage?
- When you do finish work, is the quality not as good as you wish it was?
- Are you having difficulty connecting to your true passions and purpose in life?
How are Your Relationships?
- Are you struggling to have meaningful relationships due to a lack of confidence and self-worth?
- Do you avoid uncomfortable conversations out of fear of judgement instead of having honest dialogue?
- Do you feel pressure from family, friends, or society around things that don't align with your true inner values?
The key to your success or failure is directly related to...
The "Set Point" of Your Self Concept...
If you’re feeling trapped by invisible barriers, and sensing there’s something fundamentally wrong, you’re probably right.
It’s possible, your "set point" is not optimized.
Causing you to cycle through the same problems, creating the patterns of limiting behaviors you struggle with every day.
These patterns are not flaws in your character, they’re features of your brain’s design, meant to streamline your existence.
But when these patterns start controlling you instead of the other way around, it’s easy to feel trapped in a cycle of behaviors that don’t serve your true potential.
Our coaching program is designed to illuminate and transform these patterns.
By bringing them into the light, we show you how to shift from feeling controlled by your patterns to being in command of them. We delve deep into the fabric of your being, identifying the patterns that define your set point and reshaping them to align with the life you aspire to live.
Imagine a world where changing your life is not about brute force willpower, but about understanding and harnessing the patterns that drive your every thought, feeling, and action.
Apply NowThis breakthrough approach to personal transformation has already helped thousands overcome huge barriers and finally get free from their limits.
YOUR DEFAULT PATTERNS ARE NOT FLAWS IN YOUR CHARACTER...
They are features of your brain's design, meant to streamline your life.
If you’re interested in cutting edge personal development, I have something new to share with you called Identity Shifting.
It’s a counterintuitive way to change the deepest patterns that have you stuck.
Have you ever felt like you're just inches away from a breakthrough, but something keeps holding you back? Or do you feel like you’re running on a treadmill every day - putting in tons of effort, but making no forward progress?
These are common feelings and symptoms of an invisible problem...
One that disguises itself in cycles of limiting behaviors such as:
- Procrastination
- Self doubt
- Fear, and indecision
These persistent patterns create a “set point,” deep down in our core. Causing us to mistake our limits as being intrinsic to who we are.
It's the silent force that becomes the benchmark for how much money you think you can make, how you receive compliments from others, and what capabilities you think are even possible.
It can mean the difference between success and continual frustration with your goals. Even when you know exactly what you need to do, a low set point can keep you from ever doing it.
This key to your success or failure lies deep in your self concept and creates the foundation of your identity.
If you’re feeling trapped by invisible barriers, and sensing there’s something fundamentally wrong, you’re probably right.
It’s possible, your set point is not optimized, causing you to cycle through the same problems, creating the patterns of limiting behaviors you struggle with every day.
Even worse, this master key is probably invisible to you.
It's hidden beneath layers of routine and rationalization, and you’re stuck with no idea how to shift it.
But here’s what’s so counterintuitive…
This autopilot feature is not a flaw in your character, it’s actually a quality in your brain’s design, meant to streamline your life.
This trait is a double-edged sword.
While sometimes keeping us locked in a loop of unhelpful behavior, it can also be used as a brilliant mechanism for efficiency and success, turning powerful actions and desirable thoughts into effortless routines.
Imagine a world where changing outcomes is not about brute force will, but about understanding and harnessing the power that lies within our natural ability to create new patterns…
What if you could define your “set point” as whatever you want it to be?
And then use your autopilot feature to “set it and forget it," so that your best thoughts, behaviors, and outcomes just happened without effort, leaving you feeling liberated, fulfilled, and powerful all the time?
If you're not ready to start exploring and changing your patterns, this is not for you.
But if you can see the value in confronting your patterns and know they're keeping you stuck playing small, self sabotaging, and ultimately feeling worthless day after day, then you need this.
While the self is formed from past experiences, it’s not fixed. True change happens if you can alter the core "set point" that dictates your life.
If you can’t, whatever your current patterns are, will continue to trap you. They will keep your limits alive and thriving, so you stay exactly where you are now, or worse.
We reshape your subconscious, and help you shift your “set point,” creating new patterns of success you can put on autopilot.
This method is learning to transform how you think by shifting the limiting patterns that you’ve taken on to survive.
It's about solving your root level issue.
Not just treating the “symptoms” of your pain.
I took a complex process of changing subconscious patterns, and created a simple, three step process, so you can get meaningful results, easily and quickly.
Introducing:
Identity Shifting
"The First and Only Coaching Process to Offer A Permanent Change in Your Sense of Self..."
“Repatterning is something that I can physically do. I can write out some new choices, and I can sit for 10 minutes and I can repattern them. And it actually works. Like it’s a real thing that actually affects your subconscious completely.“
- Aubin L
WHAT IS IT?
The Identity Shifting Breakthough Intensive (ISI) is an immersive 12 week program that applies the '10 Minute Method' across three clear, actionable steps.
It's a structured yet deeply personalized journey that teaches you a tangible method to reshape your subconscious narrative.
You gain the important skill of systematically dismantling your deepest ingrained patterns.
The process begins with the identification of deep limits, progresses through redefining these patterns, and culminates in solidifying new, empowering narratives.
This custom process is not a one-size-fits-all solution. We tailor our coaching to address your unique challenges and aspirations.
This program is not just about learning, it's about transforming at the core level. Through expert coaching, an immersive curriculum, and our revolutionary tools like the "10 Minute Method," you will:
1) Experience Immediate Change: Break free from years of ingrained patterns.
2) Achieve Lasting Transformation: Reshape your identity to align with your aspirations.
3) Unlock Your True Potential: Step into the life you've always dreamed of.
WHY IS IDENTITY SHIFTING SO EFFECTIVE AND PERMANENT?
Identity Shifting works because it targets the root cause of your limiting patterns, not just the symptoms.
Unlike traditional therapy or self-help methods that scratch the surface, this focuses deep into your subconscious.
At the core of Identity Shifting is the '10 Minute Method,' a meticulously crafted technique based on years of research and real-world application.
It's designed to break the cycle of old narratives and empower you with new, constructive narratives engrained into your sense of self.
This process is about understanding your patterns, disrupting them, and actively retraining them to put your true aspirations and potential on autopilot.
WHO WILL BENEFIT FROM THIS PROCESS?
This is for anyone who feels stuck in a cycle of limiting habits and desires profound change.
Whether you're struggling with personal relationships, professional growth, or self-esteem, Identity Shifting offers the tools and guidance to overcome these challenges.
If you're tired of superficial solutions and seek a lasting transformation, this is your pathway to a more empowered, fulfilled life.
It's particularly beneficial for those who are ready to invest in themselves, commit to the process, and are open to exploring the depths of their subconscious.
With Identity Shifting, you're authoring a new self, creating a future where thought and action aligns with your aspirations.
WHAT'S INCLUDED?
- Six 90-Minute Live Coaching Sessions: Tailored guidance for personal breakthroughs.
- Onboarding Course: Primer for deep transformation.
- Comprehensive Online Curriculum: Flexible, self-paced learning.
- Exclusive Homework & Practices: Real-world exercises for profound shifts.
- Guided Audio Sessions: Reinforce learning and integration.
- Community and Mentorship: A network of like-minded individuals on similar journeys.
Delivered in 5 Powerful Phases...
Phase 1:
Discover the Core Problem
Unearth and confront the root of your challenges.
Understanding the true source of our struggles is the first step toward meaningful change. In this phase, we delve deep to uncover the core issues that have been holding you back.
It's not just about surface-level symptoms; it's about getting to the heart of the matter. Our targeted approach ensures that you're not just treating the symptoms but actually solving the underlying issues. Let's dig deep together and start the journey toward a clearer, more focused future.

Phase 2:
Your Custom Breakthrough Blueprint
Craft a personalized roadmap for your transformation.
Every journey is unique, and so is the path to your transformation. In this phase, we create a personalized blueprint tailored specifically to your needs, goals, and life situation. This customized plan will be your guide as you navigate the complexities of change and growth.
Armed with this blueprint, you’ll have a clear, actionable strategy for moving forward. We'll set realistic, achievable goals and milestones, ensuring that every step you take is a step towards the new you. Embrace this bespoke roadmap as the tool that will lead you from where you are now to where you want to be.

Phase 3:
Unlock The Transformational Tools
Equip yourself with the strategies for lasting change.
Transformation requires more than just willpower; it requires the right tools and strategies. In this phase, we unlock a set of powerful tools designed to help you implement your breakthrough blueprint effectively. These techniques are tested and proven to facilitate change, growth, and self-improvement.
We go beyond conventional wisdom to provide you with innovative strategies that work in real life, not just in theory. From cognitive restructuring to mindfulness practices, these tools will empower you to take control of your life, overcome obstacles, and move forward with confidence.

Phase 4:
Step Into Your Ideal Self
Embrace and embody the person you are meant to be.
This is where the magic happens. In this phase, you begin to step into the identity of your ideal self – the person you've always wanted to be. Through a combination of mindset shifts, behavioral changes, and continuous self-reflection, you will start living as this new version of yourself.
It’s not about becoming someone else; it’s about becoming the best version of yourself. Embrace this new identity with open arms and live out your days with the newfound confidence, clarity, and courage that come from truly knowing and being yourself.

Phase 5:
Be The Leader And Command Influence
Harness your newfound self to lead and inspire others.
True transformation doesn’t end with personal success; it extends to the impact you have on those around you. In this final phase, you learn how to use your journey, insights, and personal growth to influence and inspire others. Become the leader you were always meant to be, one who commands respect and motivates change.
This isn’t just about being in charge; it’s about being a source of positive influence. With the skills and confidence you've gained, you'll empower others to embark on their own journeys of discovery and transformation, thereby multiplying the ripple effect of positive change.

IS IDENTITY SHIFTING RIGHT FOR YOU?
With this coaching, change isn't just a choice, it's a structured path to a new you. Our approach, refined through experience and success, is your gateway to a redefined life.
Have you ever feel caught in a cycle of negative thoughts and restricted by limiting mindsets and behaviors?
"I was feeling stuck in my business, unable to see myself as an entrepreneur, feeling like marketing was scary, unable to make money regularly, feeling unsuccessful, feeling fear to be in the public eye."
-Amber H.
Do you struggle with anxiety, anger, depression, shame hopelessness, guilt, a lack of fulfillment, or other emotions?
"I had a lot of depression/anxiety and a sense of hopelessness. I knew that it was my mindset that was contributing, but no matter what I did, I wasn’t able to break through the negative thinking, blaming, etc."
- Sarah H.
Are your relationships with yourself and others suffering due to low self worth and feelings of unworthiness?
“Feeling stuck in my marriage. Feeling stuck in my health. Feeling stuck in my career. Feeling low self worth. Feeling like a fraud. Feeling unworthy of all I have. Ready to quit my job and give up.”
- Dave H.
This practical approach has helped countless individuals...
Change isn’t just a choice, it’s your new reality. We’ve seen individuals transform their self-perception, financial habits, and goal-setting approaches. This journey does more than reshape your existence, it completely redefines it.
Justin B.
We are on track to do over over $20,000 in sales just at the 10th of the month...
"I got to this breaking point when I almost had to go into bankruptcy. Because the rejection was so deep, I allowed it to affect my selling, and I’m in my business full time. So if I don’t make money then I’m belly up, my business is gone.
I had an unconscious belief that I wasn’t enough. And that was the reason why I felt so rejected.
I will never forget, I was listening to either hypnosis or just one of the videos, and I started bawling. The next day we started calling, calling, calling.
That week we aligned 10 appointments that week and I literally closed seven out of the ten.
So that was a record breaking sales month for us.It’s only the 11th of the month, and we are on track to do over over $20,000 in sales." - Justin B.

Dave H.
I have two potential opportunities that could open up huge advances for my career...
"I have two potential opportunities that could open up huge advances for my career and could level up 2x to 3x. My health has improved already and will even more.
I’ve lost 20 lbs since starting ISM and am back exercising - something I haven’t been able to do for 4 years.” - Dave H.

Alexandra C.
I’m in charge again and that has a domino effect on confidence...
"Three things that I’ve taken away that have been amazing: clarity, confidence, and control.
I mean, above all, the fact that I now understand that I control my thoughts and my feelings and my emotions...that trumps everything else.
Because I’m in charge again and that has a domino effect on confidence. With more confidence comes more clarity." - Alexandra C.

Erick H.
I had all these companies come out of nowhere and they're all pretty cool and have made me offers...
"Going through the patterning process...
I went through that and I ended up quitting my job and just real quickly, I had all these companies come out of nowhere and they're all pretty cool and have made me offers.
And then I connected another mentor who's a businessman and he referred me to three CEOs and now they want to talk to me about.
I might just catapult this whole employment process and just go straight to entrepreneur relationship with them." - Erick H.
David W.
I can take people through a call with confidence and control...
"I’m feeling stronger than ever...
I had an interesting call today with a consulting prospect... found out I can take people through a call with confidence and control.
I can’t express how good it feels to do that without having this nagging, ‘your not qualified, your not enough' voice. I feel free." - David W.
Stefan W.
Come what may, good or bad, I have the tools to optimistically thrive on...
"Within the past 30 days, my reality has completely shifted from dead-end, self-absorption to an optimistic value-driven focus. I am already reaping the rewards.
Simply by changing how I look at things, I am now capturing purpose-driven opportunities that I previously overlooked, due to my pessimistic and self-absorbed way.
I finally feel in control of my life, rather than reactive. I also feel strong in my convictions and character. Come what may, good or bad, I have the tools to optimistically thrive on." - Stefan W.
OUR PROMISE TO YOU
We aim for deep, lasting change, resulting in profound identity shifts.
Personalized Path to Transformation:
As your partners in transformation, we're committed to understanding the nuances of your experiences.
We don't just employ the '10 Minute Method, we integrate it into a deeply personalized journey.
Every step you take with us is crafted to resonate with your unique story. This personalized understanding allows us to tailor the program to fit you perfectly, making every strategy, every insight, and every intervention relevant to your goals and success.
“The thing that I felt was literally going to kill me, I got through very early on in the program.
I've studied almost everything that we've worked with in the program and what's interesting is that despite all of that, it's integrating for the first time.
Your way of teaching has helped it really integrate. I can see the stories..."
- Claire D.
Expertise-Driven Methodology:
The '10 Minute Method' is a powerful tool, but its true potential is unlocked when combined with our expertise on how to use it.
Through years of experience, we have honed our ability to guide you in choosing and embedding the most beneficial patterns into your subconscious.
We believe in the power of individuality, recognizing that each individual's journey is distinct.
Our coaching is customized to align with your personal journey of transformation.
“I have a level of peace and contentment that I don't know I've ever had in my life, even as a kid.
I’ve spent my whole life searching for this, and found it with Rob.
If I had to take out a loan and it’s $50,000 I would say, ‘You know what it sounds crazy, but it’s worth every penny.’”
- Jeff W.
Commitment to Your Journey:
Our promise to you not just implementing a method, but partnering with you on your path to change.
Your journey of change is as important to us as it is to you. We are your coaches and supporters in every challenge and every victory.
We are committed to ensuring that your new choices, each new pattern, and every new step forward will resonate deeply with who you are and who you aspire to be.
EXPERIENCE A NEW PARADIGM OF TRANSFORMATION
Our mission—to evolve consciousness for fulfillment and success by shifting from ‘what to think’ to ‘how to think’—is more than a statement, it's a commitment to deep, lasting change.
This journey is about simplifying the complex process of rewiring the subconscious for a fundamental identity shift, by leveraging the lessons from the darkest days of life to illuminate the path for others.
How We're Different...
We change you at the level of your identity.
- It's a consciousness evolution where you're not just discovering new concepts, but you're becoming them.
- It's the embodiment of change, not just how to change.
- Changes at the root level of your identity, not just addressing the symptoms.
We create holistic transformation.
- It's not knowing what to think, it's learning how to think.
- You can use your autopilot mind to create superpowers, not limits.
- We utilize thought as a tool instead of a barrier to your success.
- This change creates both the art of fulfillment and the science of success.
We work on changing the subconscious.
- Discover the "10 Minute Repatterning Method" to change your subconscious.
- Understand how working with subconscious patterns can unlock new levels of success.
- Uncover the invisible issues, often outside your awareness.
We offer counterintuitive solutions.
- Explore how focusing on shifting the internal aspects can be the way to get external results.
- Create long last change that happens in a short amount of time.
- Leaving "knowing" can actually create more wisdom and freedom.
Real Results for Real People
By joining Identity Shifting, you're not just investing in another program. You're stepping into a new way of being.
Here's what that means for you:
- Have Solid Self-Worth:
Experience the certainty of knowing your unique value and moving through life with confidence. For you, this means being able to walk into any room or situation knowing you belong there and have something valuable to contribute. - Create Automatic Positive Habits:
Develop beneficial habits that stick without constant effort. Imagine starting your day with energy and focus, tackling important tasks because it's become as natural to you as brushing your teeth. - Experience Stable Emotional Responses: Handle life’s ups and downs with a consistent calm. Instead of getting upset in traffic, you'll find yourself listening to a podcast, using the time to learn and grow.
- Have Incredible Clarity and Clear Decision-Making:
Make decisions with clarity and conviction. When faced with a choice, you'll be able to quickly weigh your options and choose the best course of action for your life and goals. - Powerful Bounce-Back Resilience:
Overcome challenges without losing stride. If a project at work doesn't go as planned, you'll be ready to analyze, adjust, and address it with automatic confidence and a solution-focused mindset. - Deeper and Stronger Relationships:
Build meaningful connections based on understanding and mutual respect. You'll communicate effectively, resolve conflicts smoothly, and feel more connected to the people in your life. - Incredible Career Progression:
Advance in your career with the confidence to take on new challenges and the skills to succeed. You'll be ready to step up for that promotion or pivot to the career you've always wanted. - Execute Your Wealth Building Financial Strategy:
Approach your finances with a strategic mindset that leads to growth. You'll manage your money with purpose, planning investments, and savings with the long-term vision of financial freedom. - Have Profound Lasting Inner Happiness:
Cultivate a deep sense of joy that isn't swayed by external circumstances. Even on a hectic day, you'll find moments of happiness in your achievements and the people around you. - Fast and Effective Stress Reduction:
Manage stress in ways that enhance your well-being. When faced with tight deadlines, instead of feeling overwhelmed, you'll prioritize and execute your tasks with precision and calm. - Profound Self-Awareness and Growth:
Understand and use your life experiences as a foundation for personal growth. You'll recognize your growth areas and actively seek opportunities to develop these further. - Be Goal-Oriented on Put it on Autopilot:
Your daily routines will support your long-term goals. Every action, from networking to continuous learning, will naturally align with your career objectives and personal aspirations.
Here's How We Take You Through Those Phases...
Master Level
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Every coaching cycle, you get access to group Mastermind Coaching Calls (each running for 90-120 minutes).
We go deep into specific concepts, ideas, and share experiences. Ask questions, and be ready to get breakthrough level coaching week after week.
Work with Rob directly and grow from watching others get coached. Recordings are made available in case you can't attend, or if you'd like to review them.
Cutting Edge
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Unlock instant access to our comprehensive digital training programs.
The online courses will take you through all the new, groundbreaking, concepts you'll use to help you embody and experience change.
There's tons of different lessons, practices, and exercises to help you understand and embody this work.
You'll also find assessments, hypnotic audios, and guided visualizations.
Powerful
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Take advantage of the powerful community full of incredible individuals!
Get to know each other in our dedicated private space, collaborate and connect with like minded people, participate in fun group challenges and get advice and support from Rob, his team, or others in the Mastermind.
Share your breakthroughs and successes, ask questions and get personalized answers, all while taking advantage of the energy of collective growth!
Plus: Access to Dedicated
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As a member, you will get access to Rob and his team of dedicated experts who are here to help you on your journey.
From addressing any questions or issues with course work, the community or coaching, to offering personalized guidance and support, we are here for you!
Let us help you grow, evolve and become the very best version of yourself!

Here's What Some Past Clients Had to Say...

Katya
"This course opened up a new world...
I'm really impressed. And still cannot wrap my head around how Rob can take something very complicated, and kind of abstract, and make it very logical and easy to explain and implement. I feel that I became so much more present and I realized things that I did not know before...
I would recommend this to anyone!"

Kosal
"Before the program I was stuck as a person. My identity was stuck...
I was this person who... could never amount to anything. All of those weird negative beliefs. But my identity has evolved. I look back and I think... I was thinking these things? I was 'this person' for so long, and I felt like I couldn't change...
I really didn't believe that you could change your identity, but here I am. It's been great!"

Chris
"If you want to grow as a person...
Having the framework of this program, and really having somebody who understands, and who has worked with multiple people like you who have gone through similar problems, is really crucial. You need a community. You need to reach out and get help from experts...
Rob will put you in a community... who will be there to support you and keep you accountable."
"This should be taught in school for everyone to go through..."
Daniel B.
System Developer at Technology Providers Inc
"It's like somebody who like turn on the lights, and now you know what's going on... I would recommend to everyone to just jump in. Don't even doubt... You won't regret this..."
Get Started Today So You Can...
Stop Suffering by Unlocking New Attentional Awareness
Automatically Repattern Your Deepest Hidden Limits
Set Goals and Be Held Accountable and Supported
Master Your Emotions
Reshape Your Habits
Connect Deeply to Mindfulness and Gratitude
Find Passion, Pleasure, Purpose, & Profit

About The Founder
Rob is an inspiring, Master Level Coach and philosopher who has made it his life's mission to end unecessary suffering on planet Earth.
He's renowned for helping people break free from their deepest limiting beliefs and unlock their highest potential.
Drawing from a lifetime of wisdom gained from overcoming abuse, addiction, and cancer, Rob developed powerful methods and philosophies to assist individuals in reaching permanent and profound growth; giving them the strength to relieve their suffering and achieve true lasting change.
Hey there, I'm Rob.
As the creator of Identity Shifting, my journey is rooted in a profound understanding of the intricate web of beliefs that shape our lives.
Having navigated through life's formidable challenges - abuse, addiction, and a battle with cancer, my transformation wasn't just about surviving, it was about understanding the core mechanisms that dictate our identity and how to fundamentally alter them.
My expertise lies in identifying and transforming core limits.
The deeply ingrained narratives that dictate how we perceive ourselves and interact with the world. Through my own experiences, I've developed a keen insight into pinpointing these critical limits and, more importantly, creating a simple process to permanently "repattern" them.
We often recognize the need for change but grapple with the 'how.'
It's not just about altering a particular behavior or thought, it's about recognizing the higher leverage change - a shift in the subconscious.
This is where my coaching transcends the ordinary.
It's not just about identifying a problem, it's about learning the unique system to unravel the intricate network of beliefs that support it so it can be transformed.
My story is one of transformation, not just personally, but professionally as well...
Starting as a temp working in a basement, I found myself in an environment far removed from my turbulent past. It was here that I began to apply the principles of identity shifting I was developing.
This mindset didn't just change how I saw myself, it transformed how I interacted with the world around me.
My career trajectory shifted dramatically, and before long, I climbed the corporate ladder to become the youngest Vice President in the company.
Every door seemed to open for me, but it was clear that my mission extended beyond corporate success.
Achieving this so quickly made me realize the immense power of the transformation I had undergone.
It wasn't just about reaching a position, it was about crafting a unique path that aligned with my deepest values and aspirations.
Knowing the difference this journey made for me, I felt a profound calling to help others unlock their potential and experience similar breakthroughs.
With this mission in mind, I transitioned from corporate success to founding a coaching company dedicated to helping others achieve profound personal and professional transformations.
My approach is rooted in the real-world application of Identity Shifting.
Moving beyond insights into actionable, lasting change.
From Surviving to Thriving:
I went from navigating life's toughest challenges to thriving in environments I once thought were beyond reach. Now, I guide others to rewrite their narratives from survival to success.Action Beyond Insight:
My journey exemplifies moving from knowing to doing. I help others cross this bridge, turning insights into actions that reshape their lives.Empowerment at Every Level:
From feeling powerless to becoming a key decision-maker, my transformation showcases the empowerment that comes with identity shifting. I'm dedicated to helping others discover and wield their power.Join me on this transformative journey. It's not just about achieving success in the conventional sense but about redefining what success means to you and living it every day.
Together, we'll unlock the doors to your potential, following a mission not just to succeed but to find fulfillment and purpose in every step.
What Kind of People Sign Up For This?
Emily, who recently got divorced after 20 years of marriage...
David, who's a 34 year old stay-at-home father...
Stephanie, a 27 year old recent graduate...
Paul, who's 57 and extremely successful...
Amy, who is a successful 32 year old lawyer...
And people like these...
Two Ways to Join:
Why is this coaching so effective?
The short answer: It's different than therapy, and other coaching...
While there are good therapists and coaches out there, great ones are actually pretty rare. And this is fundamentally different in many ways...
Therapy, as an example, is often predominantly "past based."
Meaning you work on what's happened to you in the past, and try to understand it and accept it.
That can be really helpful, and you may need that. But it doesn't address the future, and accomplishing your big goals in the same way that coaching can...

Coaching is often better for some people because it's normally "future based."
But in the same way therapy doesn't address the future, coaching often doesn't address the past.
Coaches may claim they know how to address issues in your past, but often can't in any meaningful way that lasts...
Identity Shifting is instead "Holistically Self Based."
Which includes your past, your future, and most importantly your present.
To really change your sense of self you're going to need to what Identity Shifting can do. Which includes:
- Changing how you feel, and your behaviors, now and in the future
- Healing your past (often more deeply and faster than even the best therapy out there)
- Create a clear plan, and then execute on it, to create an incredible future (better and more effectively than most coaching out there)
- And most importantly, master the only place you have real agency, which is in this moment. Creating a profoundly different relationship to THE NOW (better and faster than a monastery can)
With Identity Shifting, you end up healed, happy, purposeful, productive, and effective. All so that you can be filled with joy and purpose and live the rest of your life fully embodied (and maybe even enlightened).
Here's What Some More Past Clients Had to Say...

Paul R.
"The one thing this program has allowed me to see is, you can literally change any part of your life if you choose to take action with it...
It's scary to take action, but once you’re over that initial step of getting on the program and getting with it, it’s literally life changing...
It’s a pivotal moment in my life."

Alexandra C.
"Rob talks the talk, and walks the walk...
He is an incredible example of what we can do when we really work with ourselves, not against ourselves. When we tap into the control we have over our emotions and our thoughts. When we really give ourselves the time to do things like meditation and learn about our lenses and...
Learn how to show up like the people we want to be."

Justin B.
"I immediately knew that one week in this was going to be a transformational course...
I would definitely recommend this to everyone who is opened to life transformation and not afraid to look at those areas. Ultimately when you do that, it transforms everything in your life...
Everything around you changes."
Frequently Asked Questions
Can I really change a lifetime of habitual behavior in just a few weeks or months?
How is this different from free YouTube videos or books I can buy on Amazon?
How do I go through the course material? Can I use any device?
How soon after I sign up will I get access?
What are the different parts of this process?
What's required of me?
Is there a money back guarantee?
What is the coaching schedule?
I’m still hesitating for some reason. Is there anything you can say that will make my fear go away?
"If you're unhappy with anything, do this program..."
Darcy S.
Lead Engineer at Apex Automation
"I would totally recommend this program to anybody that's feeling like they want to find purpose. That's feeling like they're lacking any kind of passion, or just, you know, in any way of their life, if they're unhappy. I mean, this is this is really the antidote to all of those things... "
How to Decide if This Will Be Worth It For You...
Think about the potential breakthroughs and the shifts that could occur if you make even one of these changes:
- What if you quit one of your worst habits, or started that one habit you've always wanted?
- What if you shifted just one of your frustrating limits?
- What if you found and shifted your core limiting belief?
- What if you gained emotional mastery, and could regulate your emotions forever?
- What if you found or deepened your life's purpose?
- What if you were way more in control of your attention and your thoughts, instead of having your thoughts running your life?
Now think about places you are already spending money. How often do you:
- Eat out at restaurants. Eating out can be a quick and convenient way to get meals, but it can also be expensive.
- Shop online (just for fun): Shopping online can be an easy way to get the things you need or want, but it can also be expensive and wasteful.
- Going out for drinks: Drinks with friends can be a fun way to spend an evening, but it can also be costly.
- Buying coffee: Coffee is my favorite way to get my daily caffeine fix, but it can also be expensive. People can easily spend up to $500 a month or more (just on coffee!).
- Buying clothes: Buying clothes can be a great way to update your wardrobe, but it can also be expensive.
What if instead, you invested in yourself and gained control of your life, and your self?
You need to decide the point that this becomes worth it for you. What would even one of these things be worth to you? And what are the true costs of ignoring your issues and pressing pause on living a full life?
If it's not obvious that you want or even need this, then it's probably not time to invest just yet.
But if it is, the Identity Shifting Mastermind is a powerful program that can help you make these changes, and shift into a brand new identity.
Investing in yourself is an act of self-love that will have a lasting impact on your life.
When you invest in yourself, you are taking the time to focus on your growth and development, and to create a better future for yourself.
It may have a cost, but the potential rewards are so much greater.
And it's the only way to become more valuable as a person. You invest in understanding the things holding you back, that you can’t see right now. Don't miss out on this opportunity to take control of yourself, starting today.
Join Now:

Quick Personal Note...
I know how hard it can be to make a decision like this!
So I've tried to make "changing yourself" as easy as possible.
That said, I think you owe it to yourself to do whatever it takes to finally be successful and deeply fulfilled.
If you decide to work with me, you'll see how quickly and easily change can happen. And I'll be there, fully committed to helping you get everything you're looking for.
But whether you decide to do this program or not...
I hope that you find the courage to make the changes in your life that will bring you the joy and fulfillment you deserve.
Be well, Rob :)