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The Myth of the Lightning Bolt: Why Purpose Usually Starts as a Whisper Jul 15, 2025

Thereā€™s a popular idea that purpose arrives in a flash. That one day, the skies will open, something inside you will click, and youā€™ll finally know exactly why youā€™re here. We imagine purpose as a lightning bolt, sudden, dramatic, absolute.

But thatā€™s a myth. A beautiful one. A comforting one. And ...

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Creator of The Fundamental Shift and Identity Shifting

Rob Scott

Master Level Coach, Philosopher, & Founder of Fundamental Shift & Identity Shifting

On a mission to end unnecessary suffering on planet earth by evolving human consciousness. Rob has overcome many obstacles, such as abuse, addiction, and cancer. His life was transformed by an experience he calls The Fundamental Identity Shift. He teaches the psychological tools and strategies he discovered himself to help others overcome their limits as well. His coaching technique is unlike anything else you've heard before. His strategies create a universal solution to the human condition.

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